Initiative Signage
Developed messaging and designed a signage piece focused on white oak, highlighting its importance to Tennessee’s forests, economy, and wildlife.
Year
2023
Scope
Graphic Design
Industry
Conservation Education
Status
Complete
The Challenge
This was the first time the client had created a dedicated piece focused on white oak. There was no existing framework for: • Messaging • Visual direction • How to communicate impact clearly in a single format The challenge was to build a clear, informative piece from scratch without overcomplicating it.
Our Strategy
Messaging Development • Defined key points around ecological, economic, and wildlife impact • Kept content concise and easy to understand • Prioritized clarity over technical depth Visual Design • Designed a clean, single-sheet layout • Balanced text with supporting visuals • Structured content for quick readability
The Results
The final piece provides a clear, straightforward explanation of white oak’s importance. It serves as a foundation for future education and outreach materials related to the species.