Reforestation Paid Ads
Planned and executed a paid advertising campaign designed to reach private landowners eligible for reforestation programs, promoting financial assistance opportunities and long-term land stewardship benefits.
Year
2025
Scope
Graphic Design
Industry
Conservation Education
Status
Complete
The Challenge
The ideal audience consisted of landowners with 50+ acres, but this group cannot be directly targeted through traditional ad parameters. The challenge was identifying and reaching a highly specific audience without direct targeting capabilities.
Our Strategy
Built a layered interest-based targeting strategy to approximate landowners, focusing on behaviors tied to land management, hunting, conservation, and rural property ownership. Developed creative aligned with stewardship and long-term value.
The Results
Delivered a targeted campaign that successfully reached relevant audiences despite platform limitations, using strategic targeting and tailored creative to connect with qualified landowners.
