Hardwood Showcase
Captured a comprehensive set of product photography showcasing the color, grain, and variation of Tennessee hardwood species. The images were created for use across print, digital, and trade show materials as part of a statewide wood products campaign.
Year
2024
Scope
Graphic Design
Industry
Forest Products
Status
Complete
The Challenge
The goal was to accurately represent multiple wood species in a way that is both visually consistent and true to the material. Key challenges: • Maintaining accurate color and tone across different species • Keeping consistency across a large image set • Creating assets that work across multiple formats and uses The images needed to function both individually and as a complete system.
Our Strategy
Photography Approach • Captured each species under controlled natural lighting • Focused on true color representation and grain detail • Avoided heavy editing to maintain accuracy Consistency System • Standardized composition, scale, and perspective • Created a cohesive set that can be used together seamlessly • Ensured images align across print and digital formats Species Coverage • Documented a wide range of Tennessee hardwoods, including: • Yellow Poplar • White Oak (rift sawn, quarter sawn, plain sawn) • Soft Maple • Red Oak • Red Cedar • Hickory • Hard Maple • Gum • Cypress • Black Walnut • Black Cherry • Ash Use Case Alignment • Designed for flexibility across brochures, trade shows, and digital campaigns • Built as a reusable visual library for ongoing marketing efforts
The Results
The final image set provides a consistent, accurate visual reference for Tennessee hardwoods. It supports a wide range of marketing uses and gives the client a reusable asset library that can be applied across future campaigns without needing to reshoot.
