Program Website & Launch
Designed and developed the digital infrastructure for the Tennessee Accredited Forester Program, a statewide initiative connecting landowners with qualified foresters. This project was completed in partnership with Four W Forestry Consulting Group and included a public-facing website, searchable directory, and application system for foresters seeking accreditation.
Year
2026
Scope
Graphic Design
Industry
Conservation Education
Status
Complete
The Challenge
The program needed to serve two distinct audiences: landowners and foresters. For landowners: • No clear understanding of what a forester does • Tendency to skip straight to logging without professional guidance • No centralized, trusted way to find qualified foresters For foresters: • No existing system to apply for accreditation • No standardized way to collect, review, and publish their information The challenge was to build a system that educates landowners, supports decision-making, and creates a structured pipeline for forester accreditation—all while ensuring the data collected could power a functional, searchable directory.
Our Strategy
Website & Education • Built a public-facing website to explain the role of a forester and when to engage one • Structured content to guide landowners before they make management decisions • Created clear pathways from education → search → contact Searchable Directory • Developed a dynamic directory allowing users to search by location and services • Structured data to support filtering and future expansion • Designed for ease of use without requiring technical knowledge from users Application System • Created an application process for foresters to become accredited • Defined required data fields to support both accreditation review and directory functionality • Ensured submitted data could be directly used in the public-facing directory CMS & Data Structure • Built a structured content system to manage forester profiles, services, and locations • Aligned application inputs with front-end display requirements • Focused on long-term scalability and maintainability Program Support • Designed supporting materials including certificates and directory assets • Collaborated with Four W Forestry Consulting Group to align program structure, data requirements, and user experience
The Results
The program is live with a functioning website, searchable directory, and active application process. Foresters can apply and be added to the system, and landowners now have a centralized place to learn and find qualified professionals. The platform is structured to grow as more foresters are accredited and as marketing efforts expand, including planned paid campaigns.
