Open House Campaign
Planned and executed a multi-channel marketing campaign for a major annual event, focusing on increasing registrations, engagement, and overall sales.
Year
2022
Scope
Graphic Design
Industry
Aesthetic Medicine
Status
Complete
The Challenge
Event marketing lacked centralized information and coordinated communication, making it difficult for potential attendees to stay informed and take action.
Our Strategy
Developed a centralized landing page, automated email flows based on user behavior, and coordinated messaging across email, social media, and in-office promotion. Focused on delivering the right information at the right time.
The Results
Generated $400,000 in sales, a 25% increase year-over-year, and 2,400 registrants, a 50% increase. Achieved a 72% increase in landing page sessions and over $100,000 in revenue directly from email campaigns.
